Original Vintage Poster - Vittel Délices - circa 1950 - André Roland

Emblematic of the graphic momentum of the 1950s, this advertising poster by André Roland boldly celebrates Vittel Délices, then promoted as “the first soda of France.” With its joyful and stylized visual language, it embodies the postwar spirit of optimism and modernity, at a time when commercial imagery became a true artistic statement.

Two allegorical figures, their bodies spiraled like orange and lemon peels, animate the composition with a movement that is both playful and graphic. Their fluid gestures, almost choreographed, echo the effervescent freshness of the beverage they carry with whimsical exaggeration. The vivid color palette, bold flat areas, and refined typography place this work firmly within a modern aesthetic - heir to the avant-gardes yet accessible to the general public.

Printed in offset by Établissements de la Vasselais in Paris, this poster is presented in an impressive format of 46 x 63 inches, professionally linen-backed for optimal preservation, and in remarkable condition (Grade A). It stands as a testament to the golden age of French advertising posters, at the intersection of design, art, and popular culture.