Original Cachou Lajaunie Poster, by Leonetto Cappiello - 1920

With this flamboyant creation from 1920, the undisputed master of advertising posters, Leonetto Cappiello, delivered one of his most memorable compositions for the Cachou Lajaunie brand. This original vintage poster, printed by the renowned Devambez studio, perfectly embodies the visual revolution initiated by the Italian artist - ushering advertising into the era of instant visual impact.

At the center of the scene, a fiery red-haired woman, draped in a dazzling dress made of yellow, red, and green leaves, exhales a suggestive plume of smoke while delicately holding the iconic tin of pastilles. The stark contrast between the dark background and the vibrant figure creates a striking effect, typical of Cappiello’s style, which favors bold color blocks and iconic characters to capture the viewer's attention.

A poster of rare elegance, it also reflects the graphic boldness of the Roaring Twenties, where luxury, modernity, and sensuality converge. Its impressive size - approximately 58.3 x 38.2 inches - combined with its exceptional condition (A+) and professional linen backing, makes it a true centerpiece for any serious collector.

A brilliant testament to Cappiello’s genius and the golden age of French lithography, this Cachou Lajaunie poster stands as an undeniable classic of advertising art.