Original Vintage Air France Poster - Middle East, by Even - circa 1950

A captivating evocation of long-distance travel, this vintage advertising poster by Even, circa 1950, embodies the golden age of commercial aviation and the Western dream of the Orient. Designed for Air France, it invites the viewer to step through the monumental arches of ancient ruins - likely inspired by Palmyra - to discover a world where desert landscapes, camel caravans, and elegant Ottoman minarets coexist in harmony.

Through a masterful use of pastel tones, the composition captures the subtle tension between age-old heritage and triumphant modernity, here symbolized by a plane soaring through the sky - a sign of a future open to the world. The image is distinguished by its solemn verticality, naturally drawing the viewer’s gaze toward the inscription “Middle East,” a promise of distant and fascinating lands.

Printed in offset by the Havas publishing house, this vintage poster has been professionally linen-backed for preservation. Its generous dimensions (39.4 x 24.4 in) and excellent condition (A) make it a rare collector’s piece.

A vibrant testament to the Western gaze on the East during the 1950s, and an emblematic example of the visual refinement of Air France’s graphic communication.